IMG_7578.jpg
IMG_7581.jpg
IMG_7590.jpg

SHINOLA PETS

Strategy / Copywriting

Shinola, with iconic artist Bruce Weber, asked me to create the brand voice and copy for the launch of Shinola Pets handmade toy collection.  The voice reflects the gentle relationship we have with our pets, honors the sweet, funny characters that they are, and is as authentic as the Shinola brand. 

Print and digital stories, mailers, hangtags and packaging.  

Scan%204_edited.jpg