Brief: Create the first lifestyle-related imagery for Nautica Watches licensed global advertising. Connect product performance features to the bigger lifestyle brand through the use of still photography, art direction/graphic design, and video.
Campaign: Nautica NMX. Present the new Nautica NMX watch line as an extension of the active Nautica Brand and as an entry into the performance watch business by pairing it with Nautica lifestyle photography and authentic design schematics. Create rich, detailed lifestyle content that appeals to a global male consumer.
Channels: International Broadcast and Digital Commercials; Print Magazines; Digital Ads; Social Media features; Facebook contest; Print Editorial/PR gifting; Email blasts