Campaign: Nautica Ocean2Ocean. A digital social campaign featuring the passionate stories of real people who are inspired by a life in, on or around the water. People and places of the area where that season's product line was inspired will be featured. Nautica wearers can submit to be chosen through social media. 33 videos over three years are created on the vast American coastline and off the coasts of England, Scotland and the Bahamas. Shot with an intimate and authentic POV by a small crew of 4. Created and executed by the internal Agency.
Channels: National Broadcast Commercial; Nautica Ocean2Ocean blog; Print and Digital Ads; Social Media features; Facebook contest; Windows/Signage; Homepage Takeovers; Email blasts