top of page
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Copy + Voice Work appear in the Main Portfolio with additional projects highlighted below
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
AL PRINT
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
mathura
LIL YACHTY DIGITAL
Nautica
Creative Director
Brief: Nautica collaboration with Musician Lil Yachty for product capsules and social content. Attract younger consumer to Nautica by connecting with 90's retro trends. Capsule to launch through Urban Outfitters, followed by Nautica.com exclusives.
Campaign: Lil Yachty X Nautica. Nautica collaborates with Grammy nominated musician Lil Yachty for the brand's first dedicated digital social media campaign, with plans to collaborate on a product line and further digital creative. The campaign launched a retro Nautica capsule collection designed exclusively for Urban Outfitters which featured the rapper. The partnership with Lil Yachty exploded the connection of a new, younger consumer who identified with the iconic heritage of the brand.
Channels: Urban Outfitters Capsule. Nautica.com Exclusives. Live appearances/Fashion Show; Owned/Paid Social; Digital Ads; Social Media features; Facebook contest; PR editorial/gifting; Creation of Product Capsule Drops; Retail Store Windows/Signage; Homepage Takeovers; Email blasts
bottom of page