LIL YACHTY DIGITAL

Nautica

Creative Director

Brief: Nautica collaboration with Musician Lil Yachty for product capsules and social content.  Attract younger consumer to Nautica  by connecting with 90's retro trends.  Capsule to launch through Urban Outfitters, followed by Nautica.com exclusives.

Campaign:  Lil Yachty X Nautica.  Nautica collaborates with Grammy nominated musician Lil Yachty for the brand's first dedicated digital social media campaign, with plans to collaborate on a product line and further digital creative. The campaign launched a retro Nautica capsule collection designed exclusively for Urban Outfitters which featured the rapper.  The partnership with Lil Yachty exploded the connection of a new, younger consumer who identified with the iconic heritage of the brand.

Channels: Urban Outfitters Capsule.  Nautica.com Exclusives.  Live appearances/Fashion Show; Owned/Paid Social;  Digital Ads; Social Media features; Facebook contest;  PR editorial/gifting;  Creation of  Product Capsule Drops;  Retail Store Windows/Signage;  Homepage Takeovers; Email blasts

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