VP Brand Mktg
Brief: Relaunch the Hanna Andersson brand in a digital product storytelling campaign, connecting product story heritage to their customer's needs and lifestyle.
Campaign: HannaMade. The origin of the brand in product, in spirit and in the emotional connection it has with its customers, is celebrated in new ways that engage a younger generation of moms. The product inspiration is presented as rooted in the Scandinavian belief of encouraging the growth and independence of children. The authentic parent-to-parent voice of its founder is reestablished. New PDP's launch with rich product details and information.
Channels: Paid/Owned Social Video/Print; Influencer/PR gifting; Creation of Product Capsule Drops; Digital Ads/Partners; Retail Store Windows/Signage; Mailers; Homepage and PDP content.