VP Brand Mktg
Brief: Create the first video content promoting the product collaborations between Hanna Andersson and its many licensed partners including Disney/Marvel, Warner Bros and others. Strict licensed guidelines and approvals must be followed to represent iconic characters and still be 100 percent on-brand for the client.
Campaign: Characters They Love in Quality that Lasts. Kids act-out or comment on the famous characters they are wearing. Overall script idea written and then kids make it their own, with spontaneous reactions. A celebration of both the iconic characters of the license and the high quality craftsmanship and spirit of the Hanna brand.
Channels: Homepage takeovers; Paid/Owned Social Video/Print including teaser content; Influencer/PR gifting; Digital Ads/Partners; Retail Store Windows/Signage; Inclusion in Mailers; PDP content.