LICENSED  DIGITAL

Hanna Andersson

VP Brand Mktg

Creative Director

Copywriter

Brief: Create the first video content promoting the product collaborations between Hanna Andersson and its many licensed partners including Disney/Marvel, Warner Bros and others.  Strict licensed guidelines and approvals must be followed to represent iconic characters and still be 100 percent on-brand for the client. 

Campaign: Characters They Love in Quality that Lasts.  Kids act-out or comment on the famous characters they are wearing.  Overall script idea written and then kids make it their own, with spontaneous reactions.  A celebration of  both the iconic characters of the license and the high quality craftsmanship and spirit of the Hanna brand.   

Channels: Homepage takeovers; Paid/Owned Social Video/Print including teaser content; Influencer/PR gifting;  Digital Ads/Partners;  Retail Store Windows/Signage;  Inclusion in Mailers;  PDP content.

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