Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Copy + Voice Work appear in the Main Portfolio with additional projects highlighted below
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
AL PRINT
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
mathura
HOLIDAY TOGETHER
Real Families
Hanna Andersson
VP Brand Mktg
Creative Director
Copywriter
Brief: Reestablish ownership of the family matching pajamas business for Q4 and increase new customers and brand engagement. Feature Real Hanna Customer Families in a "Hannajams" matching pajamas omni-channel campaign celebrating their own holiday traditions.
Campaign: Holiday Together. Top 6 Hanna Family Instagram followers selected and flown to Portland for a Holiday-in-August photo shoot and celebration of their family traditions. Families introduced to the design teams for their input into product. An ongoing advisory panel established. Entire journey including BTS featured as the omni-channel Holiday 19 campaign: Holiday Together.
Channels: Paid/Owned Social Video/Print including a local pet pajama dog adoption feature; UGC; Influencer/PR gifting including a Kelly Clarkson Show feature and Good+Foundation; Digital Ads/Partners; Retail Store Windows/Signage; Mailers; Homepage and PDP content
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