IMAGINATION

Hanna Andersson

VP Brand Mktg

Creative Director

Copy Editor

Brief: Connect the foundational brand belief in encouraging the growth of a child's imagination to Hanna play accessories and costumes.  Reinforce that imagination is not just for Halloween and holidays, but for everyday.  

Campaign: Who Can You Be?   By dressing pajamas and everyday product with wings, tails and costume accessories. create print and video stories through the imaginative eyes and voice of a child.  Extend Who Can You Be as positive inspiration and engagement on social media, encouraging UGC posting, sharing and storytelling. 

Channels:  Paid/Owned Social Video/Print;  Influencer/PR gifting;  Digital Ads/Partners;  Retail Store Windows/Signage;  Mailers; Homepage and PDP content.

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