VP Brand Mktg
Brief: Connect the foundational brand belief in encouraging the growth of a child's imagination to Hanna play accessories and costumes. Reinforce that imagination is not just for Halloween and holidays, but for everyday.
Campaign: Who Can You Be? By dressing pajamas and everyday product with wings, tails and costume accessories. create print and video stories through the imaginative eyes and voice of a child. Extend Who Can You Be as positive inspiration and engagement on social media, encouraging UGC posting, sharing and storytelling.
Channels: Paid/Owned Social Video/Print; Influencer/PR gifting; Digital Ads/Partners; Retail Store Windows/Signage; Mailers; Homepage and PDP content.