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Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Selected Scripts + Concepts for Digital/Social/Cinema/Broadcast
Copy + Voice Work appear in the Main Portfolio with additional projects highlighted below
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
AL PRINT
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
D.O.B (Date of Birth)
Advisor, Brand + Creative
Brand Development
Editor, Blog
mathura
IMAGINATION
Hanna Andersson
VP Brand Mktg
Creative Director
Copy Editor
Brief: Connect the foundational brand belief in encouraging the growth of a child's imagination to Hanna play accessories and costumes. Reinforce that imagination is not just for Halloween and holidays, but for everyday.
Campaign: Who Can You Be? By dressing pajamas and everyday product with wings, tails and costume accessories. create print and video stories through the imaginative eyes and voice of a child. Extend Who Can You Be as positive inspiration and engagement on social media, encouraging UGC posting, sharing and storytelling.
Channels: Paid/Owned Social Video/Print; Influencer/PR gifting; Digital Ads/Partners; Retail Store Windows/Signage; Mailers; Homepage and PDP content.
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