VP Brand Mktg
Brief: Drive traffic to HannaAndersson.com for Black Friday/Cyber Monday weekend and create brand awareness and excitement.
Campaign: Bright Friday. A kids' dance party holiday celebration, featuring colorful product, shot in our in-house studio starring employees' kids and some of our local favorites. Social and digital ad campaign includes fun dance video with promo, video of kids answering the question "What makes your holiday bright?" and small video clips and print for online and retail store signage. Internal culture: Employees share their own favorite holiday stories for LinkedIn video.
Channels: Paid/Owned Social Video/Print; Influencer/PR gifting; Digital Ads/Partners; Retail Store Signage; Homepage and PDP content.