BRANDING + COPY PROJECTS
WHO I AM
I’ve been a Director/VP of Brand, Art, Creative and Copy for Ralph Lauren, GAP, The Children’s Place, American Eagle, Nautica and Hanna Andersson.
The importance of a true brand purpose and a consistent brand voice that builds awareness, loyalty and engagement.
WHAT I'VE LEARNED
The purpose on which most older brands were built is profit. Adding an admirable purpose later or greenwashing is no longer accepted by consumers.
THE GOOD NEWS
New brands are being built around people and earth positive principles. With big dreams and small resources, they often begin growing without defining the soul of their brand into a voice or an actionable plan.
DEFINING WHO YOU ARE SO YOU CAN ARTICULATE YOUR MESSAGE IS EVERYTHING.
I Can Help You.
BRAND + VOICE WORK
D.O.B - DATE OF BIRTH
COPY + CREATIVE PROJECTS
ORIGINAL SOCIAL CAMPAIGNS
HANGTAGS + PRODUCT