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LIFESTYLE LOFT STUDIO

Real light.     Reactions to other people present.     Mimimal props: 
Desk\Chair.    Working from home. 
 

LIFESTYLE STREET/STUDIO


 

LIFESTYLE CENTRAL PARK

Real light.    Coming and going.   Working and living.   Reactions to other people present. 

 

Paul Fredrick Fall Shoot Still Concepts

 

The still photography for the brand shoot should match the honesty of the lifestyle photography in that it’s relaxed and feels lived-in.

 

Shot from an angle that gives it dimension (not directly from above) allows it to feel like it’s being seen from a human eye vs. a camera.  It implies some movement or a caught moment.

 

The ground for the photos will be textured:

 

  • Wood grain in a fall neutral color

and

  • Linen or fabric in fall neutral colors

 

Woods and Fabrics have a down-to-earth feeling and aesthetic and further support the accessible and real mood of the campaign.

 

The product will pop in detail and you will feel all the right things - comfort, color and creativity.

Hero and Fashion Shots

Hero and Fashion Shots

PAUL FREDRICK

FALL SHOOT

LOCATION + STILL

CONCEPTS

v.3

 

mathura  8.10.21

PAUL FREDRICK

FALL '21 SHOOT

SHOTS/CONCEPTS

LIFESTYLE/STILL

v.4

 

mathura  8.11.21

Unassigned Product Shots

DETAILS WITH MOVEMENT.

 

 

Detailed close-ups of product from moments of real movement and action.

 

This highlites a feature of the fabric, details or fit but keeps the feeling that it’s a moment from real life.

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9 Main Shots + 3 Single Shirt Details 

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