PHOTO SHOOT CONCEPT/EXECUTION COPYWRITING SOCIAL MEDIA CONTENT PODCAST CREATION BRAND + VOICE STRATEGY VIDEO SCRIPTS + CONTENT
"THE TRUTH IS THE MOST POWERFUL STORY YOU CAN TELL."
I’ve been a Director/VP of Brand, Art, Creative and Copy for Ralph Lauren, GAP, The Children’s Place, American Eagle, Nautica and Hanna Andersson.
A true brand purpose and a consistent brand voice builds awareness, loyalty and engagement.
The way to get others to love your brand is to tell them the truth, to share your intention and to be as moved and excited about it as you would like them to be.
New brands are being built around positive principles. With big dreams and small resources, they often begin growing without defining the soul of their brand into a voice or an actionable plan.